Motion Design | Art Direction
about the project
Flap na W3b is a Masterclass designed to address topics from the financial market. In the first edition, Sua Carteira ao Redor do Mundo (Your Portfolio Around the World), the theme was investment diversification, with a particular focus on the U.S. dollar.
In Brazil, the word carteira refers both to an investment portfolio and to a wallet. To play with this dual meaning, we animated the wallet to simulate the movements of a bird—connecting to Flap’s concept of flight—and used a collage-style globe to represent variety.
ver também
Flap na W3b - O Golpe tá aí, Cai Quem Quer?
Flap na W3b - A Renda Não Tão Fixa