Motion Design | Art Direction
about the project
This video was created to introduce a customer experience course in an illustrative way.
Since the brand’s main color is blue, we introduced orange—a complementary color to blue—to represent the customers. This choice emphasizes that although clients and agents occupy different roles in the relationship, harmony is essential to ensure a positive experience for both.
Although it would have been possible to present the concept with just one agent and one customer, we chose to develop more characters to convey plurality—an important brand value—within the video.
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