Motion Design | Graphic Design| Art Direction
about the project
Flap Capital, an investment advisory firm, partnered with XP Investimentos, one of the largest financial institutions in the country. To announce this partnership, we redesigned the brand’s overall visual identity, aiming for greater alignment with its target audience.
O vermelho sempre foi característico da Flap, para mantê-lo, fizemos Red has always been a defining feature of Flap. To preserve it, we created a palette with less vibrant and more sophisticated tones, without losing the brand’s essence. The choice of the Garamond Premier Pro typeface followed this same reasoning.
application
For the application of the identity, we added a pattern of textures and shapes that convey a sense of lightness.
The main material for announcing the partnership was the video intro, in which the paper airplane from the logo traces the background with organic shapes until it reaches its destination: Flap and XP.
ver também
Youtube Daniella Rolim
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