Motion Design | Art Direction
about the project
“Virando a Chave” (literally “Turning the Key”) is the main launch of the financial education platform Club Trend. The expression in Portuguese symbolizes making a decisive change or shift in direction. As the “kickoff,” the purpose of this course is to guide the audience in organizing their finances, understanding their profile and limitations before stepping into the world of investments.
The name came from this idea of transformation, which we see as necessary for financial development. In the introduction, the key passes through a tunnel filled with the most common expenses and concerns in the daily life of Brazilians. At the moment the “key turns,” inside the new space, terms and acronyms from the financial market appear.
creative process
Since this course is considered essential for everyone in the Club, the Club’s color palette was maintained, with slight adjustments in format, adopting gradients to create depth.
We used After Effects for the tunnels, secondary elements, and overall composition, but for the key and the door, we chose Blender, a 3D platform, to have greater freedom of movement—even though it’s a 2D introduction. We applied materials, lighting, and outlines to preserve consistency with the 2D aesthetic.
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