Motion Design
about the project
Daniella Rolim is a specialist in international investments, particularly in U.S. dollars. On her YouTube channel, the goal is to mix these topics with themes from her daily life.
In the intro, to reference the United States and female empowerment, we used collage and Pin-up styles—very popular in the 1940s and 50s—taking inspiration from J. Howard Miller’s famous 1943 poster “We Can Do It.”
The channel’s purpose is not only to discuss finance and investments but also to showcase what Daniella enjoys and incorporate aspects of her personality. We took this into account throughout the creative process.
creative process
In addition to being a company director, Daniella is a very active person, as well as a mother who needs to balance her different roles. To illustrate this, we created an “explosion,” as if she were releasing everything on her mind to the audience.
We simulated a stop-motion effect to reinforce the Pin-up and collage style, and in the final scene, we drew inspiration from the neon signs of American clubs.
ver também
Flap na W3b - A Renda Não Tão Fixa
Intro Club Trend